One operator walks through the exact acquisition model behind three companies that went from $1M to $10M — including the two channels that stopped working and why.
No frameworks named after the presenter. Numbers, decisions, and the parts that went wrong.
How to work out which of your channels is actually carrying the growth, and which is riding on the others' brand spend.
The specific saturation point where paid social and cold outbound stopped paying back, with the CAC curve that showed it three months early.
Three price increases across three companies — what was communicated, what churned, and what the net was.
The single weekly view the exec team used, and the four metrics that were deliberately left off it.
Where each started, the market, and what the growth actually looked like — including the flat year.
What worked at each stage, with the spend and payback numbers on screen.
Where money was lost, how long it took to notice, and the leading indicator that would have caught it.
Twenty-five minutes, unscripted. Questions submitted at registration go first.
Ran acquisition through the $1M–$10M stretch at three B2B companies, two of which were later acquired. Doesn't sell a course, a community, or a consulting retainer.
You've got traction and now need it to compound without simply spending more.
You own the number and need the reasoning to defend where budget goes next quarter.
If you haven't found the product yet, this won't help. Come back once something is selling.
Free, 90 minutes, nothing sold at the end. Register and the recording comes to you either way.
Reserve my seat Thu 24 Sept · 4:00pm BST · Recording included