Development

Custom WordPress themes and plugins built the WordPress way.

Hand-coded PHP. No third-party page-builder dependencies. Follows WordPress coding standards.

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When off-the-shelf themes and plugins can't do what you need — or you're tired of paying license fees for code you can't change — custom development is the answer. We build themes and plugins the WordPress way: to standard, secure, and yours to keep.

When you need a custom theme

Off-the-shelf themes work until they don't. Common triggers: you need a design that no theme matches. You need editing UX for non-technical staff that Elementor can't provide. You're building on a starter theme and it's become an unmaintainable mess. You want to stop paying $59/year for a theme license you can't modify.

When you need a custom plugin

You have functionality that doesn't belong in the theme — a booking system, a custom API integration, a specialized calculator, a client portal. Custom plugins keep this logic portable across theme changes and follow the "loosely coupled" architecture WordPress rewards.

What we follow

WordPress Coding Standards. Proper nonces + capability checks on every write. Escaped output. Prepared statements for SQL. Namespace prefixes on all functions. Compatible with WP Multisite. i18n-ready with text domains. Compatible with Gutenberg block editor. Composer-managed dependencies where appropriate.

Signs you've outgrown off-the-shelf

The theme almost fits but not quite, and every tweak fights the framework. Non-technical staff can't edit content without breaking layouts. A starter theme has grown into an unmaintainable tangle. Or you're paying yearly for a theme you can't legally modify. Any one of these is a good reason to go custom.

Plugins keep your logic portable

Functionality that isn't about looks — a booking engine, an API integration, a calculator, a client portal — belongs in a plugin, not the theme. That way it survives a redesign and follows the loosely-coupled architecture WordPress rewards. We build plugins that keep your business logic independent of how the site looks.

Built to standard, owned by you

We follow WordPress Coding Standards: proper nonces and capability checks on every write, escaped output, prepared SQL statements, prefixed functions, i18n-ready text domains, and Gutenberg compatibility. You get the code under a permissive license — no lock-in, no license renewals, no vendor holding your site hostage.

0 Page-builder dependencies in our custom themes
PSR-12 Coding standard we follow for plugins
MIT You get the code — no license lock-in
Pricing

From $999

2–4 weeks

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What's included

  • Custom PHP theme or plugin
  • WordPress Coding Standards
  • Composer dependency management
  • i18n / text domain
  • Gutenberg block editor compatible
  • You own the code (MIT license)
Related

Often paired with custom themes & plugins

FAQ

Questions people ask about custom themes & plugins

Do I own the code you write?

Yes — you get the full source under a permissive (MIT-style) license. No renewals, no lock-in, no hostage situation.

Can you extend an existing theme instead of starting over?

Often yes, via a child theme or a companion plugin, if the base theme is well-built. If it's a tangled mess, a clean custom build is usually cheaper long-term.

Will a custom theme survive WordPress core updates?

Yes — because we build to WordPress standards and avoid hacks, core updates don't break it. That's the whole benefit over a duct-taped starter theme.

Is a custom plugin better than a third-party one?

For core, business-specific logic, yes — it's portable, maintained by us, and free of bloat. For commodity features (SEO, forms, caching) we still use proven third-party plugins rather than reinventing them.

Ready to get started with custom themes & plugins?

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