Website copy that sounds like a human wrote it.
Direct, honest, un-marketing-y copy. Page-by-page or full-site. No fluff.
Most website copy reads like it was written to impress a committee — vague, inflated, forgettable. We write the opposite: direct, specific, human. Copy that sounds like a real person explaining what you do and why it's worth it.
What we write like
Direct. Specific. No "innovative synergistic solutions." No "leverage cutting-edge technology." No "we deliver world-class experiences." Real numbers instead of "a lot." Real examples instead of "various industries." Second-person ("you get") instead of third-person ("customers benefit from"). If it sounds like a LinkedIn post, we rewrite it.
What we write
Homepage — the hero, the value proposition, the 3-5 sections below. Services pages (like the one you're reading). About page — the honest kind, not "founded on a vision of excellence" kind. Landing page copy tuned to a specific traffic source. Blog posts — SEO-informed but written for humans first. Email sequences for onboarding or nurture flows.
Our process
30-minute interview with you (recorded) to hear how you actually talk about your business. Draft in your voice within 3-5 days. One round of substantive revisions, then one round of polish. We hand off cleanly-formatted Google Docs OR write directly into your CMS if you prefer.
What we don't write
No 'innovative synergistic solutions.' No 'leveraging cutting-edge technology to deliver world-class experiences.' No 'various industries' when we mean three. If a sentence would fit in any company's brochure, it's saying nothing — and we rewrite it until it says something only you could say.
What we write
Homepages — the hero, the value proposition, the sections that carry it. Services pages like the one you're reading. About pages of the honest kind, not the 'founded on a vision of excellence' kind. Landing-page copy tuned to a specific traffic source. Blog posts written for humans first and search second. Email sequences for onboarding and nurture.
Written in your voice, not ours
We start with a recorded thirty-minute conversation to hear how you actually talk about your business — the phrases you use, the objections you field, the things you're proud of. Then we draft in that voice, revise once substantively, and polish once. You get clean copy that sounds like you on your best day, not like a copywriter cosplaying your industry.
What's included
- Recorded voice-of-business interview
- Section-by-section outline
- Full draft in your voice
- One round of substantive revisions
- Final polish pass
- Delivered as clean Google Doc or into your CMS
Often paired with copywriting
Questions people ask about copywriting
Can you write in my brand's voice?
That's the whole method — we start with a recorded interview to capture how you actually talk, then write in that voice. The goal is copy that sounds like you, not like us.
Do you write for SEO?
Yes, but humans first. We write naturally and weave in the terms your customers search for — never keyword-stuffed filler, which Google penalizes anyway.
How is pricing structured?
Per page, so you can start with just the pages that need it most and expand. Full-site projects get a bundled quote.
What if I don't like the first draft?
One substantive revision round is included, plus a polish pass. The upfront interview is specifically to get the voice right the first time and avoid big rewrites.
Ready to get started with copywriting?
Send us what you're thinking. Free quote within 4 hours. No pressure, no upsell.