Recurring billing and members-only content, done right.
Subscription boxes, member content, gated downloads, tiered plans, dunning management.
Recurring revenue is the best kind — but subscriptions and memberships have failure modes that one-time sales don't. Failed payments, proration, cancellations, dunning. We build the whole machine so revenue recurs instead of quietly leaking.
Two things "subscriptions" can mean
Physical subscription boxes — recurring shipments of physical products (coffee, meal kits, cosmetics). Digital memberships — recurring access to content, community, tools, or a service. The tech stack differs. Physical boxes usually run on WooCommerce Subscriptions or Shopify + Recharge/Bold. Digital memberships often use MemberPress, Restrict Content Pro, or a custom SaaS billing setup via Stripe.
The parts most people underestimate
Dunning (retry logic for failed payments) — 15% of subscription payments fail on first attempt. Without smart retry, you lose them. Proration when subscribers upgrade/downgrade mid-cycle. Coupon rules that don't break your economics (percent-off vs fixed-amount, first-N-cycles only). Cancellation flows — offer a pause option before hard-cancel to retain 20-30% more. Tax handling on subscriptions (Stripe Tax or Quaderno).
Analytics we set up
MRR (monthly recurring revenue), churn rate, customer lifetime value, revenue by cohort, dunning recovery rate. Charts in Baremetrics (paid) or a custom Retool dashboard hitting the Stripe API directly.
Two very different 'subscriptions'
Physical subscription boxes — recurring shipments of coffee, meals, cosmetics — usually run on WooCommerce Subscriptions or Shopify with Recharge. Digital memberships — recurring access to content, community, or a tool — often use MemberPress, Restrict Content Pro, or a custom Stripe billing setup. The words are the same; the tech is not. We build the one that fits your model.
The parts everyone underestimates
Dunning: about fifteen percent of subscription charges fail on the first try, and without smart retry logic you just lose those customers. Proration when someone upgrades mid-cycle. Coupon rules that don't quietly wreck your economics. And a cancellation flow that offers a pause before a hard cancel — which retains twenty to thirty percent of would-be churners. These unglamorous details are where subscription revenue is won or lost.
The metrics that tell you if it's working
MRR, churn, lifetime value, revenue by cohort, and dunning recovery rate — set up from day one, not bolted on after you're confused. We wire up Baremetrics or a simple custom dashboard pulling straight from Stripe so you can actually see whether the business is growing or leaking.
What's included
- Recurring billing setup (Stripe / Recharge / MemberPress)
- Gated content OR shipping automation
- Dunning + retry logic
- Proration + coupon rules
- Cancellation-save flow
- MRR + churn dashboard
Often paired with subscriptions & memberships
Questions people ask about subscriptions & memberships
What happens when a subscription payment fails?
With proper dunning — smart retries plus reminder emails — most failed charges recover. Without it, that ~15% first-try failure rate is just lost revenue. We build the retry logic in from the start.
Can customers pause instead of cancel?
Yes, and you want that — a pause-before-cancel flow retains 20-30% of people who'd otherwise churn. We build it into the cancellation path.
Which platform should I use for memberships?
Depends on physical vs digital. Boxes: WooCommerce Subscriptions or Recharge. Digital access: MemberPress, RCP, or custom Stripe billing. We match it to your model.
How do I track subscription health?
We set up MRR, churn, LTV, and dunning-recovery dashboards from day one, pulling from Stripe, so you can see growth or leakage at a glance.
Ready to get started with subscriptions & memberships?
Send us what you're thinking. Free quote within 4 hours. No pressure, no upsell.