Brand visuals — basic identity work so the site fits the brand.
Logos, color palettes, typography systems, asset kits. Small-scope brand work — not full agency positioning.
You don't always need a full brand agency and a 60-page guidelines PDF. Sometimes you just need your website to look consistent — a real logo, a locked palette, fonts that pair. That's what this focused, affordable brand work delivers.
What this is (and isn't)
This is practical, scoped brand-visual work — enough to make sure your website has a consistent identity. A clean logo mark. A locked color palette with proper contrast ratios. A typography system that pairs well. An asset kit (favicon, social images, email header). It is NOT a full brand strategy engagement — no market research, no positioning workshops, no 60-page brand guidelines PDF. If you need that, we can refer you to a brand agency.
When to bundle this with a site
You have a text-only logo done in Canva. Your colors are "the blue from the flyer, and orange sometimes." No one has ever picked a real headline font. If any of that is you, bundling brand visuals with the site build saves a whole round of revisions later.
What you get
A locked color palette (primary, accent, neutrals, semantic) with hex, HSL, and Tailwind-style tokens. A type pairing (heading + body) with a scale. Logo in SVG + PNG variants (dark, light, monochrome). Favicon and social share image. All in a single folder, ready to hand off.
Right-sized brand work
Full brand strategy engagements cost thousands and take months — market research, positioning workshops, the works. Most small businesses don't need that to launch a good website. They need the practical visual layer done properly. We deliver exactly that scope, and we'll tell you honestly if your project actually needs the bigger version.
Why consistency beats cleverness
A memorable brand isn't about a clever logo — it's about the same colors, fonts, and spacing showing up everywhere, every time. Inconsistency is what makes a business look amateur. We lock the details so your site, your emails, and your social posts all feel like the same company.
What lands in your folder
A color palette with hex, HSL, and code-ready tokens. A heading-and-body font pairing with a working scale. Your logo in SVG and PNG, in light, dark, and monochrome. A favicon and a social share image. And a short two-page mini-guide so anyone you hire later stays on brand.
What's included
- Locked color palette with tokens
- Typography pairing + scale
- Logo (SVG + PNG variants)
- Favicon + social share image
- Simple 2-page brand mini-guide
Often paired with brand visuals
Questions people ask about brand visuals
Is this a full rebrand?
No — it's focused visual identity work to make your website consistent and professional. If you need market positioning and strategy, that's a bigger engagement we can refer you to.
I already have a logo. Can you just do colors and fonts?
Yes, we can scope it to exactly what you're missing. If your logo only exists as a low-res image, we can also rebuild it cleanly as part of the work.
Will the colors meet accessibility contrast standards?
Yes — we check every palette combination for WCAG contrast so your text stays readable and you stay compliant.
Can you bundle this with a website build?
That's the ideal way to do it. Locking the brand first saves a whole round of design revisions later, and the two projects share the same starting call.
Ready to get started with brand visuals?
Send us what you're thinking. Free quote within 4 hours. No pressure, no upsell.